Google Analytics

Provides valuable information about your website — the foundation of your brand’s online presence — that you can use to guide your campaigns and assess the effectiveness of your marketing efforts. This should be integrated with Google Search Console and plugged into Google SiteKit

Here are some articles from around the web about Google Analytics:

From GOOGLE: https://support.google.com/analytics/answer/12159447?hl=en

MonsterInsights: https://www.monsterinsights.com/why-your-business-needs-google-analytics-starting-right-now/

Themeisle: https://themeisle.com/blog/most-important-google-analytics-metrics/#user-location

Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Here is more information about Google Search Console:

Google: https://support.google.com/webmasters/answer/9128668?hl=en

Blog Hubspot: https://blog.hubspot.com/marketing/google-search-console

Search Engine Land: https://searchengineland.com/guide/google-search-console

Google Site Kit

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web.

Google: Start Using Now https://sitekit.withgoogle.com/

WP Engine: how it all comes together https://wpengine.com/resources/google-site-kit-plugin/

#googleanalytics #googlesitekit #googlesearchconsole

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