Last year, Google began significant changes in how businesses are listed, shifting from old systems to new ones. These updates affect many businesses globally and are rolled out gradually. At First Wave, we closely monitor these changes and deadlines to keep our clients informed and ahead of the curve. Google updates its algorithms to feature the latest and best content, and adapting to these changes is crucial for optimizing your organic search results.

Previously, businesses could be “followed” on Google, but this feature was replaced with Google business webpages, which were then phased out for Google Maps business profiles. Google has now reintroduced the “follow” button, and we’re on the brink of a major development. First Wave clients in our TrustIndex program can integrate this new feature into their websites for a small monthly fee. Contact us if you are interested in this service.

You can check out the First Wave follow button at the bottom of this post.

For more details on how this program benefits your business and to ensure optimal organic search performance, please refer to the included articles.

Search Engine Land https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627#:~:text=The%20follow%20button%20allows%20searchers,How%20to%20subscribe.

SER Search Engine Round Table: https://www.seroundtable.com/google-search-follow-feature-36386.html

Google Developers: https://developers.google.com/search/docs/appearance/google-discover