Gravity Forms & MailChimp for Funnel Marketing (Lead Generation) & Email Lists

You can integrate Gravity Forms with funnel marketing software like Mailchimp. Gravity Forms offers built-in integration with Mailchimp, allowing you to seamlessly connect your forms with your Mailchimp account and automate the process of capturing leads and adding them to your email marketing campaigns.

With the Gravity Forms Mailchimp Add-On, you can easily map form fields to corresponding Mailchimp list fields, enabling you to capture specific information from form submissions and pass it to Mailchimp for further segmentation and targeting. This integration eliminates the need for manual data entry and ensures that your leads are automatically added to the appropriate Mailchimp lists or groups based on their form submissions.

By integrating Gravity Forms with Mailchimp, you can effectively use your forms as lead generation tools and feed the captured data directly into your Mailchimp email marketing campaigns. This allows you to nurture your leads, send targeted emails, and automate follow-ups based on the data collected through your Gravity Forms.

To set up the integration between Gravity Forms and Mailchimp, you’ll need to install and activate the Gravity Forms Mailchimp Add-On, authenticate your Mailchimp account, and configure the form fields mapping within the form settings.

Overall, the integration between Gravity Forms and Mailchimp provides a seamless workflow for capturing leads and integrating them into your email marketing efforts, enhancing your funnel marketing strategies.

Here’s an example case study showcasing how the integration between Gravity Forms and Mailchimp can enhance funnel marketing efforts:

Company: XYZ Fitness Studio

Objective: XYZ Fitness Studio wants to streamline their lead generation process and automate their email marketing campaigns to effectively nurture leads and increase conversions.


  1. Gravity Forms Integration:
    XYZ Fitness Studio sets up various lead capture forms using Gravity Forms on their website. They have forms for free trial sign-ups, class registrations, and fitness consultation requests.
  2. Mailchimp Integration:
    XYZ Fitness Studio integrates Gravity Forms with their Mailchimp account using the Gravity Forms Mailchimp Add-On. They map the form fields to the relevant Mailchimp list fields to ensure accurate data transfer.
  3. Lead Capture and Automation:
    When a user fills out a form on the XYZ Fitness Studio website, the Gravity Forms integration triggers the automatic transfer of the form data to their Mailchimp account. The lead’s information, such as name, email, and specific interests, is captured and added to the appropriate Mailchimp list or group.
  4. Automated Email Campaigns:
    XYZ Fitness Studio sets up targeted email marketing campaigns in Mailchimp based on the captured leads’ preferences and interests. They create personalized email sequences to nurture leads with relevant content, class promotions, and special offers.
  5. Segmentation and Personalization:
    Using the data collected through Gravity Forms, XYZ Fitness Studio segments their leads in Mailchimp based on factors like fitness goals, preferred class types, or location. This allows them to tailor their email content and send targeted messages to specific segments, increasing the relevance and effectiveness of their campaigns.


By integrating Gravity Forms with Mailchimp and automating their lead capture and email marketing processes, XYZ Fitness Studio achieved the following outcomes:

  1. Improved Lead Capture:
    The seamless integration eliminated manual data entry, reducing the chance of errors and saving time for the staff.
  2. Enhanced Lead Nurturing:
    With automated email campaigns triggered by Gravity Forms submissions, XYZ Fitness Studio effectively nurtured their leads with relevant content, resulting in increased engagement and conversions.
  3. Targeted Marketing:
    By segmenting leads based on their preferences and interests captured through Gravity Forms, XYZ Fitness Studio sent personalized and targeted emails, resulting in higher open rates, click-through rates, and overall campaign effectiveness.
  4. Time and Resource Savings:
    Automating the lead capture and email marketing processes freed up staff time, allowing them to focus on other essential tasks while still maintaining effective communication with leads.

The integration between Gravity Forms and Mailchimp played a crucial role in streamlining the lead generation and email marketing efforts of XYZ Fitness Studio, enabling them to create personalized, engaging campaigns and drive better results in their funnel marketing strategies.

More About Gravity Forms

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