Increasing your Ad Rank in Google Ads primarily relies on optimizing the factors that contribute to Quality Score and strategically managing your bidding. Here's a breakdown of the most important factors: 1. Bid Amount While not the only factor, your bid is a key part...
The Role of Google Tools in Improving Your Google Ads Quality Score (aka Ad Rank)
How Long has Google AdWords Been Around Google AdWords (now called Google Ads) was launched in October 2000. It started as a small advertising platform that allowed businesses to display ads on Google's search results pages and partner websites. Over the years, it has...
How to Set Up & Receive Automatic Notifications for Google Site Kit, Analytics, Search Console, and Google Business Profile
If you're using Google services to manage your website, like Google Site Kit, Analytics, Search Console, and Google Business Profile, you’ll want to stay updated on your website’s performance and any potential issues. This post covers how to access key stats from...
Is google maps paid platform the right fit for your business? What’s new in 2024? And why is Google Maps for my business so important even without the paid version?
What is Try Google Maps Platform? The Google Maps Platform is a suite of APIs and SDKs that allows developers to integrate maps, location data, and other geographic functionalities into their applications and websites. It provides various features, including: Maps:...
2024 Google Business Profile Setup. Note about BING Places for Business and Apple Business Connect. You should create them all.
There is so much new here, check out these videos on how to set up yours. https://www.youtube.com/watch?v=rNqIt7n0D1A https://www.youtube.com/watch?v=U71txGAumVE https://www.youtube.com/shorts/z9bx3HOoYSs https://www.youtube.com/watch?v=Qio1E7FW6ek
Google Profile, Google my Business (GMB) Posting
Below are some great videos showing you how to update your business google listing and offering information on those updates. First Wave Website Management Ltd. does offer this service exclusively to our hosting customers, there are many price points and packages...
2 Step Verification for Facebook, Instagram (Meta) & Google, Gmail Accounts, PROTECT YOURSELF & YOUR BUSINESS
What is 2FA 2FA stands for "Two-Factor Authentication." It is a security process in which a user provides two different authentication factors to verify their identity. The goal of 2FA is to add an extra layer of security beyond just a username and password, making it...
Adding a new billing contact on your Google Ads Account
In order for us to fully manage your Google Ads Account we may need access to the billing preferences, this way we can update things such as your credit card information, or back up card for you, verify the account, or help with a declined credit card. You can also...
Invite Access to Google Ads Account (Adwords)
First log into your Google Adwords (aka Google Ads Account) then follow the instructions below, click on the command next to the numbered steps. Start at #1 Tools and Settings, #2 Access and security, click the plus sign. Type in the email address of the person you...

What is reCAPTCHA? Webform Security
Do you have web forms? You should know what reCAPTCHA is. The primary goal of reCAPTCHA is to provide a practical and...
Setting Up Instagram to Manage Through Meta Business Suite
Managing your social media efficiently is essential for any business, and Meta Business Suite is a powerful tool that...
LinkedIn Best Practices for Small Businesses: How to Build Connections That Matter
In today’s competitive market, a strong LinkedIn presence isn’t just a bonus for small businesses—it’s essential....
Best Practices for Creating Engaging Social Media Content
Creating engaging social media content is key to building a strong online presence and connecting with your audience....
Getting Started with Meta Business Suite: A Guide for Small Business Owners
Meta Business Suite is a powerful, all-in-one tool designed to simplify the way you manage your Facebook and Instagram...
Using Facebook Insights to Measure Your Business Performance
Understanding how your Facebook Business Page is performing is crucial for improving your online presence and engaging...

